So cool! We’re continuing Boosting the Future in 2018! To kick off, we spent a day at Pon with Booster Job. Running the innovation-hub at Pon, Eva and Nadine introduce Area 52. They tell you how Innovation Booster has helped them validate assumptions in forming the concept ‘Marlin’.
It’s all about those Big Hairy Audacious Goals and how we’re going to boost the future! Check out part 3 of our mini-series!
Curious who those Innovation Boosters are and what there story is? In part 2 of our “Boosting the Future” series, Innovation Boosters Marco, Daan, Roos, David and Annefleur share their story.
In October we celebrated our 5th birthday! Thanks to everyone who supported us the past 5 years and helped us reach this exciting milestone! What a day it was! The official aftermovie is online now, many thanks to Arjun Chadha and the rest of the Whatsgood. crew!
Always wanted to know the story behind Innovation Booster? Meet the Founding Fathers Allard Volker, Bart van der Werf and Anthony Meyer Zu Schlochtern in Part 1 of our mini-series by Whatsgood.
If you’ve ever worked in a corporate environment, you know how difficult it can be to balance optimized exploitation with innovative exploration. With some luck, your company has a corporate ‘innovation lab’, an internal incubator or an accelerator to solve this struggle. However, chances are the ROI in innovation is still low. You invest time, money and energy in creative sessions and iterations, but the ideas just never make it to the marketplace. One of the problems you might have is a lack of Innovation Strategy. Here’s a quick overview of what such a strategy is and a quick explanation on how to build one.