Business InnovationUpdates

Prototyping keeps you ahead of the game

By 25 October 2018 No Comments

Are you busy developing a business idea? Want to know which tools could help you to create a prototype?  Or do you simply want to understand what the innovation buzzword prototyping means? This article is an interesting read for you!

I recently heard somebody say that new business is best achieved by “Growing through design”. And I agree there’s a lot of truth in this principle. The good news is that these days, it’s easy to put propositions and assumptions to the test through prototypes, which bring them to life with real shape and feeling. So you get much more revealing feedback than you can ever achieve through questionnaires or interviews.

Prototypes enable you to bridge the gap between what users say they’ll do and what they actually do. They’re a low-cost, fast-track means of building functional models – a process which triggers creativity inspires new ideas and gives you something to physically demonstrate to stakeholders.

At Innovation Booster we use a variety of prototyping solutions. Here are the three I use the most.

1.POP by Marvel

Fun and easy to use, POP (Prototyping On Paper) lets you transform paper sketches and images into functional demo apps for iOS and Android in minutes. This simple POP prototype lets you work so quickly, you can test assumptions and change UX elements before you can even say Design Thinking.

Click here to find Marvel

2. Sketch

Once you’ve validated your assumptions via your sketchy POP prototype, you’ll probably want to step up the game. I like to use Sketch for this. It’s made to create great looking UX interfaces, which can easily be exported to tools such as Invision for easy sharing with users, stakeholders and whoever you like.

Click here to find Sketch

3. Unbounce

AB testing is a great way to find out how well your proposition promises resonate. A simple way to do this is to set up various different versions of advertisements, link them to relevant landing pages and measure the resulting traffic, clicks and subscriptions. To create your landing pages we recommend Unbounce, which is a simple-to-use drag-and-drop tool for creating one-page websites.

Bounce here to Unbounce

Want to know more?

If you’d like to learn more about the application of prototype tools in service design, we’ll be very happy to discuss with you. We’re also curious to know about other tools that you’ve discovered to be useful.

So if you’d like to talk prototyping, let’s contact us!