Are you looking for ideas to develop new business models? Or do you want to find a solution for a challenge within your organization? If yes: organize an ideation workshop! This helps you to stimulate an idea development process.
An ideation workshop is a practical approach to produce new and original ideas. Ideation is a great technique to stimulate creative thinking and boost your innovation process. Every innovation starts with an idea development process. The more effort you put in this part of your innovation process, the more useful the outcome will be.
Last week we organized an ideation workshop for one of our clients to develop new business models. Within 2 hours the existing team of 5 people ideated 105 ideas! In the end, the team picked one idea to start the experimenting phase using Entrepreneurial Innovation [read more about our methodology].
The first step in organizing an ideation workshop is to set-up a structured process. Furthermore, formulate a clear problem statement. Lastly, gather a multidisciplinary team. Now you’re ready to start!
Are you interested in organizing an ideation workshop, but don’t feel secure yet in doing so? Read this 2-pager, written by our colleague Dirk. Learn more about how to set-up an ideation workshop and what kind of ideation techniques create the most ideas.