Friends First is developing an innovative insurance proposition by setting a clear vision, and focusing on MVP’s instead of long term deliverables.
Friends First did extensive research regarding a new insurance proposition. Innovation Booster was asked to validate the customer segment, biggest pain of the customer and the proposition.
By doing on- and offline lead generation using different marketing messages on facebook and in street interviews. By simulating ‘going live’ with a fictitious company receptiveness for a specific proposition in the market was measured.
Validate fast with concrete results
14 online and offline experiments conducted