Business InnovationCases

Case: Friends First

By 1 February 2018 No Comments

Friends First is developing an innovative insurance proposition by setting a clear vision, and focusing on MVP’s instead of long term deliverables.

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Friends First did extensive research regarding a new insurance proposition. Innovation Booster was asked to validate the customer segment, biggest pain of the customer and the proposition.

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By doing on- and offline lead generation using different marketing messages on facebook and in street interviews. By simulating ‘going live’ with a fictitious company receptiveness for a specific proposition in the market was measured.

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Validate fast with concrete results



14 online and offline experiments conducted