Business InnovationCases

Case: Royal Flora Holland

By 27 September 2017 No Comments

Royal FloraHolland has been a big player in in flower and plant trading. However, RFH wants to change its position to a more commercial one.

“Great to have an innovation ‘engine’ in the team” –┬áRoyal Flora Holland

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RFH indicated that they would like to shape a new proposition regarding their online trading platform and a customer centric process.

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By building a clickable demo and testing it with clients concrete steps have been made in the development of the new plant trading platform.

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Innovating the plant and flower trading industry




2 experiments conducted



Teaching employees how to use prototyping tools and getting results faster



Impact on operational level