ANWB is a road assistance company. They have a large amount of members and is a well known brand throughout the Netherlands.

“We have to keep building and learning, it’s the only way to go” – ANWB

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The customer base of ANWB is relatively old. Innovation Booster was asked to find a way to address the needs of a younger crowd.

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By doing online marketing campaigns and street interviews the needs and pains of young (18-25) car users were found.

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The road to the “ANWB Jongerenbox”



Future Value

The business case for the “ANWB Jongerenbox” was calculated to break even after a year



Two employees of the ANWB were engaged and educated in the method of Entrepreneurial Innovation



Impact on operational level