This case illustrates how Nuon and Innovation Booster have joined forces to explore and test new solutions for the B2C market within a rapidly changing environment. It demonstrates that it is possible to build and validate a concept that customers really desire in just three months by deploying our methodology ‘entrepreneurial innovation’. Read More
By Carlijn Nelissen, 5 min read.
Successfully outgrown the garage, CEO Netflix said “we need to become HBO,
before they can become us”. Maybe from a corporate perspective we can say:
“We need to become the 2 guys in the garage, before they can become us”.