The world is changing fast and the speed of change is only increasing. Some even say that we have entered a world of constant change and that the only certainty is change. Change has become Read More
By Gilles de Jong, 4-5 minute read
Anthony called me and asked: “How is your Slovakian?” I had a faint idea where this conversation was heading and answered: “A little rusty…”. Read More
Key insights for corporate leaders on how to innovate
By David Granaada, 5 minute read
With just 2,5 years of working experience I consider myself lucky for already having worked with some of the leading companies in the Netherlands. At Innovation Booster, we work project based, so every couple of months we are part of a completely new working environment. However, the success factors and pitfalls for innovation challenges largely remain the same. So, what has this taught me? Well, 5 simple but crucial lessons. Let me give you an insight into what leaders and practitioners should be aware of before innovating within corporate domains. Read More
This case illustrates how Nuon and Innovation Booster have joined forces to explore and test new solutions for the B2C market within a rapidly changing environment. It demonstrates that it is possible to build and validate a concept that customers really desire in just three months by deploying our methodology ‘entrepreneurial innovation’. Read More
By Carlijn Nelissen, 5 min read.
Successfully outgrown the garage, CEO Netflix said “we need to become HBO,
before they can become us”. Maybe from a corporate perspective we can say:
“We need to become the 2 guys in the garage, before they can become us”.