If you’ve ever worked in a corporate environment, you know how difficult it can be to balance optimized exploitation with innovative exploration. With some luck, your company has a corporate ‘innovation lab’, an internal incubator or an accelerator to solve this struggle. However, chances are the ROI in innovation is still low. You invest time, money and energy in creative sessions and iterations, but the ideas just never make it to the marketplace. One of the problems you might have is a lack of Innovation Strategy. Here’s a quick overview of what such a strategy is and a quick explanation on how to build one.