Case: Royal Flora Holland

20170927 Case floraholland

Royal FloraHolland has been a big player in in flower and plant trading. However, RFH wants to change its position to a more commercial one.

“Great to have an innovation ‘engine’ in the team” –┬áRoyal Flora Holland


Screen Shot 2017-02-20 at 14.17.00

RFH indicated that they would like to shape a new proposition regarding their online trading platform and a customer centric process.


Screen Shot 2017-02-20 at 14.17.05

By building a clickable demo and testing it with clients concrete steps have been made in the development of the new plant trading platform.


Screen Shot 2017-02-20 at 14.17.10

Innovating the plant and flower trading industry

 

#experiment

Experiments

2 experiments conducted

 

Transformation

Teaching employees how to use prototyping tools and getting results faster

 

Impact

Impact on operational level