Royal FloraHolland has been a big player in in flower and plant trading. However, RFH wants to change its position to a more commercial one.
“Great to have an innovation ‘engine’ in the team” – Royal Flora Holland
RFH indicated that they would like to shape a new proposition regarding their online trading platform and a customer centric process.
By building a clickable demo and testing it with clients concrete steps have been made in the development of the new plant trading platform.
Innovating the plant and flower trading industry
2 experiments conducted
Teaching employees how to use prototyping tools and getting results faster
Impact on operational level