ANWB is a road assistance company. They have a large amount of members and is a well known brand throughout the Netherlands.
“We have to keep building and learning, it’s the only way to go” – ANWB
The customer base of ANWB is relatively old. Innovation Booster was asked to find a way to address the needs of a younger crowd.
By doing online marketing campaigns and street interviews the needs and pains of young (18-25) car users were found.
The road to the “ANWB Jongerenbox”
The business case for the “ANWB Jongerenbox” was calculated to break even after a year
Two employees of the ANWB were engaged and educated in the method of Entrepreneurial Innovation
Impact on operational level