20170818 Case Noordhoff

With the development and distribution of teaching materials Noordhoff has been successful for years. But the world is changing rapidly and Noordhoff asked us to develop new products / services together in multidisciplinary teams.

“Getting in touch with the customer directly creates more valuable propositions.”

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We introduced a new way of working by putting the customer in a central perspective. From that perspective, we explored the opportunities in the market.

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Realizing an innovation project in which Noordhoff becomes a more viable organization. We did this by exploring the market and act towards that what we see. During this new business project, Innovation Booster worked closely with 2 teams within the organization.

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“By working with a multidisciplinary team, we created and validated a new proposition in just 2 months that perfectly fits the needs of the customer.”




With online experiments we reached 8.000+ people The new proposition was tested with 200+ respondents




80+ employees engaged in our methodology Entrepreneurial Innovation



Future Value

Feasibility study for 2 concepts